This is one-on one "laser-focused" consulting for "time-poor" senior executives. The first session is 30 mins with Aidan. This is where we apply the roadmap to YOUR business, and agree on a step-by-step implementation plan.
Beyond that, you can schedule unlimited "one-on-one" 15 min check-in sessions with Aidan, for a full 12 months, as we work together to implement the roadmap.
You can implement as fast as you like. However, it's important to implement each step thoroughly. It may take several 15 min "check-in" calls to enable you to implement each step.
That is totally fine. However, I ask that you complete the agreed actions on the previous session before booking another session. That respects both our time - and also keeps us accountable.
This package is specifically designed for senior executives (preferably the Owner, MD, or CEO) who want to fast-track their business growth, optimise their market positioning, and prepare for high-value outcomes. Of course, you may choose to delegate the agreed actions, but this program is for YOU, and NOT for your team.
12-month Consulting Program + Templates + AI Prompts
One-on-One "Laser -Focused" Consulting: Personalised executive consulting sessions with Aidan over a full 12-months providing step-by-step, structured guidance on implementing the Conversion Accelerator - 10-Step Roadmap - By Zoom, or phone.
Strategic Positioning for Quick Wins & Long-Term Success: Tailored strategies to position your business for immediate results and future growth.
Capital Raising Preparation: Guidance on preparing your business for successful capital raising efforts.
Sales Cycle Optimisation: Strategies to shorten your sales cycles and convert leads into clients more efficiently.
Avoiding Price Wars: Strategies to ensure your business is not forced into a race-to-the-bottom on pricing.
Market Leadership for Startups: Position your startup for success from the outset. "Positioning is the #1 indicator of future success. Nothing else come close" - Richard Koch - Author/Investor/Ex Boston Consulting & Bain and Co
Multiple AI-Driven Templates incl Prompts: Practical resources to assist with implementing the discussed strategies.
This program will be delivered over Zoom and/or Telephone plus Online Video, providing the same high-quality, personalised guidance with the added convenience and flexibility of remote sessions.
By choosing this approach, we both benefit—you gain a more efficient, cost-effective solution, and I can focus more on delivering results that drive your business forward.
12-Month "Laser-Focused" Consultancy
Here's why it works:
For years, businesses have been told that generating leads is the hardest part of growing a B2B company. "Just get more leads in the funnel," they say. "It’s a numbers game."
Traditional wisdom suggests that with a decent product and a good BD/sales team, converting those leads should happen naturally.
Many companies invest heavily in marketing automation, advertising, and content creation all focused on filling the top of the funnel. Consultants promise that once you've solved the lead generation puzzle, success is virtually assured
.
Lead generation is actually the easier part of the equation. The real challenge - and the true determinant of business success - is CONVERSION
In today's complex B2B environment, where decision cycles can be long (Note: they can be shortened a lot with this roadmap!) and procurement processes are often driven by spreadsheet jockies who know the price of everything and the value of nothing, conversion requires a precisely
engineered system.
That is what the Conversion Accelerator Roadmap is all about.
Without such a process, even the highest quality leads slip through your fingers, no matter how impressive your product or service might be.
The most successful companies aren't necessarily those generating the most leads - they're the ones with meticulously designed conversion
machines that turn prospects into customers with predictable consistency
"Aidan continues to be a trusted mentor to myself, as a CEO of a fast-growing engineering startup, focused on the utilities sector here in Western Australia. We are now well on the path to market leadership, in our SCADA and control systems segment of the market, and Aidan’s real-world experience and strategic input has been a major factor in our continued growth. I am very appreciative of his wisdom, and look forward to further working together as we strive to even greater achievement."
"I have been blown away by Aidan’s depth of knowledge in online sales and marketing. He really knows how to drive traffic and convert to sales."
"Aidan has enthusiastically imparted his systems and high-level thinking and I look forward to our continuing association."
"Aidan has given our Company some excellent guidance during a recent period leading up to a successful capital raising. I have held leadership positions in some of the world’s largest technology companies and Aidan’s unique, engineering approach to marketing and business growth, is the most practical and effective that I have encountered. We are now well positioned to attack the global market and his advice has helped us enormously."
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